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    consumer sciences

    Orman-harris lecture:  How Social Media Powers Buying Decisions

    2/26/2018

     
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    Learn about the impact of social media influences on consumer behavior from Morgan M. Bryant at the Orman-Harris Lecture on March 5 at 1:30 p.m. in the Child Development Research Center on The University of Alabama campus.

    Bryant, an expert in social media data analytics, will present a talk titled “Big Data, Online Shopping, and Households: Consumer Analytics and Social Commerce Application in the Consumer Sciences.” The lecture is open and free to the public. 

    A doctoral candidate at the University of Georgia, Bryant earned an MBA in Finance and a BS in Business Management from Florida A&M University, and an MS in Healthcare Financial Management from Temple University’s Fox School of Business. Her professional experience includes more than 13 years in consumer market research and strategic decision analysis with several well-known companies including Merck, Johnson & Johnson, and Autotrader.com.
    ​
    The Orman-Harris Lecture was established by the late Mildred Brown Davis to promote the professional development of The College of Human Environmental Sciences faculty and to enrich the quality of its academic programs. In the late 1940s, Davis received her graduate degree from the College and in 1981 was recognized as one of its outstanding graduates. Davis asked that the lectureship honor the memory of two distinguished educators and professionals, Elizabeth Carmichael Orman and Agnes Ellen Harris.


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